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With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America.
A sad fact that takes away the joy from fans.
So, as an iconic sponsor, Aguila created goal-shaped mats and placed them next to the goal posts.
This way every time a player missed a goal, fans scored a beer discount.
AWARDS & RECOGNITIONS.
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CLIO AWARDS 2024.
GOLD. Experience/Activation events.
SILVER. Branded Entertainment & Content. Experience/Activation.
SILVER. Experience/Activation. Special build.
SILVER. Out of home. Ambient.
SILVER. Out of home. Interactive/Experiential.
BRONZE. Media. Experience/Activation.
BRONZE. Media/Out of home.
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CANNES LIONS 2023.
BRONZE. Outdoor. Ambient & Experiential live advertising and events.
SHORTLIST. Direct. Culture & Context local brand.
SHORTLIST. Brand Experience & Activation. Excellence in brand experience.
SHORTLIST. Brand Experience & Activation. Live brand experience or activation.
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FESTIVAL ELDORADO 2023.
GRAND PRIX. Entertainment for sports.
GRAND PRIX. Brand Experience & Activation.
GOLD. Entertainment for sports.
GOLD. Outdoor.
GOLD. Outdoor.
GOLD. Outdoor.
SILVER. Media.
SILVER. Media.
SILVER. Direct.
SILVER. Creative Commerce.
SILVER. Brand Experience & Activation.
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EFFIE LATAM 2023.
GOLD. Promotional marketing.
SHORTLIST. Media idea.
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U N O F F I C I A L G O A L S .
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Agency: DAVID Bogotá.
Client: Cerveza Aguila.
Global Chief Creative Officer: Pancho Cassis.
Chief Creative Officer: Carlos Camacho.
Managing Director: Juan Pablo García.
Account Executive: Catalina Cordoba, Krizia Brühl.
Creative Marketing Management: Oscar Castellanos.
Experiences & Sponsorship Manager: Alejandro Cardona.
Production House: Macarena&Co.
Post-Production House: Mara Films Post.
Production Team: Carlos Leon, Julian Torres.
Content: Duro Estudio.
Music: Hooked Music.
